Nothing's About To Happen To Me

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 Mitski blog project 

“Nothing's About To Happen To Me.”

Mitski behind the scenes of her song "If I Leave".

“My Love All Mine" peaked her career thus far as her number one charting song on Spotify with over a billion streams. “Washing Machine Heart" comes in a close second; also, with a billion streams on Spotify, she's definitely a well-known artist and loved as a slow indie poet.


https://www.tiktok.com/t/ZThvKrkXp/

Mistkis official ad for the new song "If I Leave" is a clipping of her music video that is mainly featuring her as a protagonist and a short-clipped, serial killer-looking lumberjack wielding an axe and a shotgun whom she seems to be running from. Most likely a metaphor of some sort, her music tends to tell a story and be very poetic.

released on February 27, 2026, It's definitely meant to be an edgier song with guitar and a more heavy beat instead of something softer and frillier than her past music. Although she does have many more heavy, screaming-sort-of songs, I love that she still kept her classic, sort-of modest tone to her dressing, frilly long dresses and lace, and classic makeup not too over the top. Even featuring what I'm assuming are other artists in the production of the song, a guitar player and a drummer. It's clearly meant to look disheveled at the very least. And even in the background scenery. It features her in a large house, although the entire vibe is destroyed and broken down. 

I first saw this ad on YouTube when it popped up on my feed. Running to my laptop screen frantically like the 20-year-old fan girl I am, I saw her new album being advertised. In a frantic panic, I flew to my Instagram and opened her page, and my heart flooded with relief. It was real, a real new Mitski album. The ad itself was maybe a minute at most, but as soon as I heard the voice, I knew who it was. Mitski isn't known as an artist but a poet. I definitely think she uses that to her advantage in her marketing as well. Taking on almost a “snob appeal," you don't need to advertise Mistki. People know and love her dearly without fancy music productions or crazy ad campaigns. My favorite song from the album (for now), "If I Leave," already has five million streams on Spotify with what I believe was only 3 ad interviews and a small amount of actual paid ads. Another thing I loved about her advertising on her official YouTube page is that every song has multiple different language translations, from Spanish, Japanese, Portuguese, Thai, Indonesian, Malay and even Korean. 


https://youtu.be/evgQFZfITi4?si=U2Pq8iEiDrXdKuDb

The New Yorker posted this interview talking about media she likes and that inspired her. She doesn't do much media production and hasn't even made music videos in the past, so there weren't many ads. I think that adds sort of a ‘niche’ of her music. Since it's very slow and poetic, it's definitely not for everyone, and not everyone likes it. In order to know about the new Mitski album, you would've already had to have been a fan. Although her music videos have had far more production than any of her previous work. With multiple music videos, this is very different from her previous albums, where she did maybe one or two music videos and almost no publicity. 


https://youtu.be/IbVzOxdefa0?si=uyJeYDj_IkOC_hfM

In another interview from Vulture, she seems to approach it very appropriately and authentically. I think she truly embodies her art and is a poem in herself. She spoke on politics slightly, especially as an artist and mixed woman herself. It's amazing to see people, even people who might not involve themselves deeply into politics, speak on how it affects them. In around nine minutes total she spoke about her art and family stories and some R-rated topics. I think the publicity she did relating to this album was amazing and definitely spoke to her character as an authentic artist. 

https://youtu.be/IbVzOxdefa0?si=uyJeYDj_IkOC_hfM

In another interview from Vulture, she seems to approach it very appropriately and authentically. I think she truly embodies her art and is a poem in herself. She spoke on politics slightly, especially as an artist and mixed woman herself. It's amazing to see people, even people who might not involve themselves deeply into politics, speak on how it affects them. In around nine minutes total she spoke about her art and family stories and some R-rated topics. I think the publicity she did relating to this album was amazing and definitely spoke to her character as an authentic artist. 



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